Tate & The Underground

John Singer Sargent

Tate & The Underground

John Singer Sargent

Case Study — Tate Modern & The London

Underground: John Singer Sargent


Project Details

Project

Project

Focus

Focus

Typeface

Typeface

Year

Year

Tate Modern & London Underground Exhibition John Singer Sargent

Exhibition

Visual Campaign

Visual Campaign

Helvetica Neue

Helvetica Neue

2026

2026

A visual campaign between The London Underground, Tate Modern, and America Painter, John Singer Sargent (19th-Century Painter). The design merges Sargent's paintings seamlessly to tell a new visual narrative between his work; it focuses on using The Underground and Tate logo to further express the visual story, creating mystery, creativity and curiosity to his exhibition.

A visual campaign between The London Underground, Tate Modern, and America Painter, John Singer Sargent (19th-Century Painter). The design merges Sargent's paintings seamlessly to tell a new visual narrative between his work; it focuses on using The Underground and Tate logo to further express the visual story, creating mystery, creativity and curiosity to his exhibition.

© Tate & The Underground, John-Singer-Sargent

© Tate & The Underground, John-Singer-Sargent